a resource for aspiring professional models and fashion industry professionals | a project initiative of JTA Group + the Justice Talent Agency: Est. 2007 | Founder + President: Justice Kwesi Kwarteng, BFA, MFA
Contact:
:: JTALENTAGENCY@GMAIL.COM
Sunday, May 8, 2011
The JTA Group
to Produce + Creative Direct the Runway Presentation for the "inspiredbyvitaminwater Fashion Show on May 18th, 2011 | @ Museum of Contemporary Art, Denver, CO | please RSVP Here: rsvpdenver@drinkglaceau
What is the difference between BRANDING + MARKETING? branding is what and how 'others' think/perceive/conceive of and feel about your brand, whereas marketing is how you strategically communicate your brand's identity/essence/image/values/culture based on what your audience/customers/patrons tell you about your brand. it is that simple.
in general, when it comes to branding, what 'others' perceive/think of your brand is king and/or must, almost-always, take precedence over what you, honestly, think of your brand: the 'others' here mean customers/clients/patrons, for the customer is the lifeblood of, and to the survival of, your brand.
thus, what you think of your brand is inherently subjective to your customers/clients tell you about your brand. and so to have a successful brand, you must be a deeply great listener, who is completely free of ego; you must be willing to allow your own preconceived notions about your brand to take a backseat to what your customers/patrons/clients tell, or is telling, you about your brand.
you must listen and listen and listen and constantly, and permanently, listen to your customers/clients/target audience.
for your marketing strategy is only relevant if you know what your customers/clients think of, and feel about, your brand: you ONLY get to fill-in the blanks guided by what your customers/clients naturally leave out in their process of informing you about your brand--but even with you feeling in the blanks, you must still let the ego go and be open to consistent deep listening.
brands who refuse to listen to their customers/clients suffer and suffer brutishly: the most successful brands are those that listen to their costumers/clients, no matter their own clearly pre-outlined organizational values.
it's about listening so as to effectively adapt to their needs, pure and simple. [--justice kwesi kwarteng, bfa, mfa, mspc* | creative director/talent agent/talent scout/guerrilla marketing strategist/cause + emotional branding professional]
learn how the JTA CAUSE BRANDING + EVENT STRATEGY help strategically position your brand @ |jtalentagency@gmail.com]
What is the difference between BRANDING + MARKETING?
ReplyDeletebranding is what and how 'others' think/perceive/conceive of and feel about your brand, whereas marketing is how you strategically communicate your brand's identity/essence/image/values/culture based on what your audience/customers/patrons tell you about your brand. it is that simple.
in general, when it comes to branding, what 'others' perceive/think of your brand is king and/or must, almost-always, take precedence over what you, honestly, think of your brand: the 'others' here mean customers/clients/patrons, for the customer is the lifeblood of, and to the survival of, your brand.
thus, what you think of your brand is inherently subjective to your customers/clients tell you about your brand. and so to have a successful brand, you must be a deeply great listener, who is completely free of ego; you must be willing to allow your own preconceived notions about your brand to take a backseat to what your customers/patrons/clients tell, or is telling, you about your brand.
you must listen and listen and listen and constantly, and permanently, listen to your customers/clients/target audience.
for your marketing strategy is only relevant if you know what your customers/clients think of, and feel about, your brand: you ONLY get to fill-in the blanks guided by what your customers/clients naturally leave out in their process of informing you about your brand--but even with you feeling in the blanks, you must still let the ego go and be open to consistent deep listening.
brands who refuse to listen to their customers/clients suffer and suffer brutishly: the most successful brands are those that listen to their costumers/clients, no matter their own clearly pre-outlined organizational values.
it's about listening so as to effectively adapt to their needs, pure and simple.
[--justice kwesi kwarteng, bfa, mfa, mspc* | creative director/talent agent/talent scout/guerrilla marketing strategist/cause + emotional branding professional]
learn how the JTA CAUSE BRANDING + EVENT STRATEGY help strategically position your brand @ |jtalentagency@gmail.com]